Why Animation Is Important for Your Blockchain Company

Navigating an Era of Information Overload

We stand at the precipice of an age of once unimaginable information. The bounty of information before us is worthy of reflection. Media is hammering us with a maelstrom containing a mix of new, valuable, exciting news and large amounts of irrelevant and taxing information. Given such an emergent landscape of low signal-to-noise ratios, we must economize how we communicate without sacrificing the signals we wish to convey.

McLuhan’s Insight: The Medium Shapes the Massage

In “The Medium is the Massage,” McLuhan posited that the communication medium has a more significant influence than the message itself. With the increasing prevalence of mass communication, different forms of media are better suited to convey certain types of information. (Hence, the deliberate misspelling of “message.”)

While McLuhan’s assertion may need some qualification, this insight nonetheless has significant wisdom. For example, imagine using only verbal communication to instruct someone how to repair an engine or transmission. Would not a diagram, or animations, be better suited to the task?

The Role of Animation in Blockchain Communication

Simplifying Complex Concepts with Animation

The communication medium is the “massage” that shapes the message’s perception and comprehension. Companies can amplify the efficaciousness of their marketing by using animation to explain complex concepts.

The use of animation changes the medium and makes it more accessible to a broader audience, impacting the message’s perception. As shaping of the landscape can help comprehension that fosters trust in the technology. Visual media is also popular with users. A study by Wyzowl found that 96% of people watch videos to help them learn about products or services.

Customer Support and Training Materials: Bolstering User Confidence

Moreover, it is more than the prospective marketing material we need to consider within the context of mediums. Using animation for customer support and training materials can influence comprehension of a company’s products.

Engaging tutorials and walkthroughs provide a positive experience for users. A good experience bolsters their confidence in their ability to use the product. Wyzowl also found that 96% of video marketers say video has helped increase user understanding of their product or service. Animation can help achieve these goals too.

Creating Unique User Experiences: Fostering Loyalty

Finally, animation can create an unforgettable user experience, shaping how users interact with a brand. Unique experiences encourage a sense of community and cultivate user loyalty. To refer to Wyzowl again, 87% of video marketers say visual media has increased customers’ time on their website.

The Power of Animation in Shaping Blockchain Communication

In blockchain, animation is an influential and powerful tool that shapes the message’s reception, the relationship between the company and its users, and a brand’s success. The medium is the massage, and its influence is hard to overstate.